Homebuilder Technology Case Studies

Interactive Case Studies

SalesTouch interactive kiosks can be found throughout the U.S. and Canada in new home sales and leasing offices
Read the case studies below to find out why builders/developers have found SalesTouch to be an effective marketing tool to engage and inform home shoppers whether 55+, millennial, move-up or luxury

Single Family Residential

SalesTouch Provides Branded Interactive iPad Presentations

Highland Homes takes advantage of branded SalesTouch presentations to maintain a consistent look and feel across their communities throughout Florida. The iPads are an added sales tool that allow agents to show floor plans and other information while touring models.

SalesTouch Encourages Personalization with Onscreen Mark-up Feature

Ramblewood Forest in Chesterfield, Virginia by Eastwood Homes is an upscale neighborhood offering a variety of award-winning floor plans with customization options. Interactive floor plans engage home shoppers and encourage them to “make it their own” with structural options, Move It – Move It® virtual furniture and a unique mark-up feature for personal notes.

SalesTouch Highlights “Location, Location, Location”

KB Home’s Vicino community is located within walking distance to Santana Row, one of the most popular shopping, dining and entertainment destinations in San Jose, California. Their SalesTouch presentation look and feel was created with a local area emphasis to appeal to young, urbanite home shoppers.

SalesTouch Adds Lot Fit Feature

The Isles of Collier Preserve by Minto in Naples, Florida, is a 2,400-acre community offering both single- and multi-family residences with water and nature views. ICP uses a unique SalesTouch Lot Fit feature that allows home shoppers to “see” and “try on” floor plans available per lot and to view neighboring floor plan/lot selections.

Multifamily/Apartments

SalesTouch Provides Real-time Unit Availability & Pricing

Inventory at a multifamily, for lease property is constantly in flux. Integration with third-party data sources allows visitors at this Downtown Boston adaptive reuse community to browse real-time unit availability and pricing.

SalesTouch Adds Furniture Selection/Placement with
Move it – Move it®

Multifamily prospects are very interested in determining whether their current furniture will fit into the new unit – as well as what new furniture might work. Developers are able to provide a customized furniture palette for prospects to select and place furniture via a unique SalesTouch “drag and drop” feature.

SalesTouch WOWS Forest City in Richmond, VA

This adaptive re-use project offers apartments, townhomes and retail space in downtown Richmond, VA. Find out how a 57 inch touch screen presentation helped Forest City Enterprises meet their marketing objectives.

Master Plan Communities

SalesTouch Engages 55 and Better with Lifestyle and Technology

Latitude Margaritaville Daytona is a joint venture between Minto Communities and Jimmy Buffett’s Margaritaville Holdings. The Interactive Sales Center uses multiple technology stations to engage  home shoppers “55 and better” with the uniquely fun lifestyle and home selections at this master plan community.

SalesTouch Encourages Exploration with Multiple Technology Platforms

Grand Palm in Venice, Florida is a large master plan community developed and built solely by Neal Communities. Technology is an integral part of the Discovery Center sales office. Five contemporary-styled interactive tables, as well as tablets, engage home shoppers and accommodate heavy traffic.

SalesTouch Helps Build A Sense of Community with Social Media Integration

Mountain House is a master plan community with a passionate culture of involvement and social activity amongst neighbors not typical in the San Francisco Bay Area. The Welcome Center is focused on building upon this sense of community and uses technology to bolster their objective.

SalesTouch Enhances Home Buyer Experiences at Intergenerational Community

Rancho Mission Viejo, an intergenerational master planned community in Southern California, utilizes 4 different SalesTouch presentations to highlight Ranch history, portray the unique Ranch lifestyle and introduce the homes offered in the village of Sendero and the age qualified enclave of Gavilan.

SalesTouch and Social Media Wall Highlight Community Lifestyle

Union Park by Hillwood Communities is a master planned community in Little Elm, TX that offers an active lifestyle, a busy Calendar of Events and amenities designed to bring home owners together. The Information Center utilizes SalesTouch and Social Media Wall in lieu of onsite sales staff to provide visitors with an interactive and visual introduction to the community’s lifestyle.

Mixed Use Development

Forest City Chooses SalesTouch for Mixed Use Real Estate Development

SalesTouch WOWs Forest City once again — this time, at The Science & Technology Park at Johns Hopkins. This mixed-used project will ultimately include up to 2 million square feet of life sciences and research space as well as other commercial, retail and residential space.

Student Housing

SalesTouch – featuring 6 kiosks and 3 touch screens – Goes Live at ZIslander in Texas

Today’s sophisticated student consumers demand more and SalesTouch provides the engaging, interactive experience they expect. Private developers are responding to all-time high college enrollment with amenity-rich housing — and SalesTouch makes the marketing experience richer with interactive maps, searchable unit/room inventory and a unique lifestyle focus.

Social Media Wall

Social Media Wall Helps Promote the Rich Social Life at Downtown Community

Wendell Falls, a master planned community by Newland Communities, is located outside Downtown Raleigh with close proximity to shopping, dining, employment, cultural centers and entertainment. The community offers a multitude of home builders and home styles, but most importantly promises a rich social life with various community amenities, porch-lined streets and a busy calendar of events. It’s all about lifestyle at Wendell Falls.

SalesTouch Helps Build A Sense of Community with Social Media Integration

Mountain House is a master plan community with a passionate culture of involvement and social activity amongst neighbors not typical in the San Francisco Bay Area. The Welcome Center is focused on building upon this sense of community and uses technology to bolster their objective.

SalesTouch and Social Media Wall Highlight Community Lifestyle

Union Park by Hillwood Communities is a master planned community in Little Elm, TX that offers an active lifestyle, a busy Calendar of Events and amenities designed to bring home owners together. The Information Center utilizes SalesTouch and Social Media Wall in lieu of onsite sales staff to provide visitors with an interactive and visual introduction to the community’s lifestyle.

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