Design Center Technology that enhances the experience and saves time

Virtual Design Studio

Imaginarium allows home buyers to interact and mix/match full palettes of room choices from cabinets and flooring to countertops on your website!

Virtual Design Studio Appointment

Virtual Home Designer Features


Imaginarium reduces design appointment times by up to 30%, resulting in a more satisfied homebuying experience. Provide an easy-to-use, engaging experience and your buyers will be happy for years to come!


Imaginarium is your kitchen or bath! Determine which upgrades, colors, finishes, appliances, lighting and fixtures to offer. Let your homebuyers mix/match, make selections and email the final design to friends, family and your design team!


Most homebuyers find selecting finishes and colors challenging. Imaginarium helps buyers visualize their new home after selecting options, finishes and colors. Enhance the experience, save time and sell more upgrades!

Try It Out!

Become More Efficient

Technology helps buyers bridge the divide between the vast array of design possibilities and selections.
Help buyers imagine the results in an intuitive, easy-to-use experience either prior to or during their appointment. Imaginarium takes SST (self-service technology) to a whole new level.
Homebuyers are able to make final decisions faster so appointment timee shrink and they are more satisfied with the results.

Couple Designing Their Home

Design Appointments

Design appointments are no longer restricted to a location: your homebuyer can preview design options and make selections from home, in the Sales Center, during model tours or in the Design Center using a phone or tablet.

Let your buyers take advantage of self-service technology and the range of personalization offered 24/7, anywhere/anytime!

Provide Unique Experiences

Homebuyers today view the new home buying process as another customer experience. They feel comfortable examining content and make choices digitally.

Imaginarium gives builders the opportunity to offer a value-unqiued experience – one this both unique and innovative. And, do you know that self service channels outperform in terms of consumer satisfaction?


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