Yes! 55+ Home Shoppers Value Engaging with Interactives
Today’s home buying population includes three distinct demographics: Millennials, Gen Xers and Baby Boomers.
|Every home shopper is looking for information!|
Regardless of age, geography or economic status, home shoppers are empowered by an unprecented level of access to choice and information.
The challenge for today’s sales and marketing professionals is to incorporate the shifts in economics, demographics and technologies into a meaningful sales office experience.
Zoe Miller, a principal at Computer Presentation Systems, says, “People ask us whether interactive touchscreen technology — so relevant for Gen Xers and Millennials — would be used by Baby Boomers. We’ve found that Boomer home shoppers find CPS’ SalesTouch to be an important part of their home shopping experience. They really appreciate the interactive floorplans with room options as well as drag ‘n drop furniture placement as they are trying out new housing possibilities.”
After all, it’s not your father’s (or mother’s) sales office any longer! Home shoppers value a home shopping sales experience that allows them to dream and “make it their own.” Boomers are the fastest growing segment on Facebook. Miller notes, “Regardless of age, home shoppers want information! Providing them with the ability to virtually walk the neighborhood and discover nearby shopping, dining and recreation — and to explore community amenities — answers their questions and moves them along in their decision-making.”
Interested in finding out more about effective technology for 55+ home shoppers? CPS will be at IBS Orlando — Booth W5583 in nextBUILD. Or, we’d love to hear from you via email@example.com!