Twice as many American consumers prefer newly built homes!
Were you aware of that statistic? It’s discussed in a recent Builderonline article — and based on an April 2014 Harris Poll. You can read the details here.
|Let buyers tour the Neighborhood with an interactive map!|
Top reasons for the new home preference? Modern features (think bigger closets and kitchen islands), customization options (such as kitchen islands or pre-wired bedrooms, kitchens, family rooms) and maintenance/repair savings.
One interesting item is the number of times respondents mention “the neighborhood” as important in their homebuying decision.
How does your new home marketing address these buying considerations?
Here’s where “tradigital” marketing tools can enhance your sales office to stand out and address home shopper needs: add an interactive touchscreen system to highlight solutions to these stated home shopper objectives!
Let your home shopper customize their home with interactive structural options (add the bonus room, build out the basement, try on bedroom 4 instead of the den). Then, encourage them to email the results to anyone/everyone! Or, print their customized floor plan in the sales office to review at home.
|SalesTouch mark-up encourages buyers to highlight key features|
Use CPS’ SalesTouch mark-up feature to highlight what’s special in your kitchen (the island, the double oven).
Address energy savings in the presentation, too! Millennial and boomer buyers — both rank energy savings and green in their Top 3 objectives in a new home.
Let your home shopper virtually tour their new neighborhood — exploring shopping, dining, schools, recreation — the amenities your demographic prize.
We’re available to help design your SalesTouch interactive presentation so you can see how tradigital will maximize your marketing process.