Touchscreens: Illustrating Livability
We suggested in an earlier blog that a successful interactive touchscreen system helps your home shoppers become more engaged as they find out about your product and more informed when they begin a model tour.
They’re not just looking, in other words, once they’re taking the model tour; they’re already making decisions.
|Help your buyer visualize living in the community|
That concept is actually one of the major differences between touching a screen and a mouse click: the brain is making decisions with each touch.
Well-designed touchscreen systems incorporate this powerful concept into their design. No doubt you’ve heard us say SalesTouch is more than “just a pretty face.” Design, when you’re thinking about touchscreens definitely includes great-looking photos, virtual tours and video. It expands to include considering the target market, neighborhood features, selling opportunities.
|Energy savings interest every demographic!|
Encourage touching by showing information your buyer wants more of: livability items (neighborhood shopping, dining, schools and recreation), home specialty items (lazy Susans, open wire shelving in the closets), green features (tankless water heaters, Smart vents).
Keep in mind: effective design directed towards encouraging decision-making has to be oriented towards your buyer demographic and their livability objectives. There’s absolutely no sense, in other words, in showing 55+ images to first-time buyers (or the reverse). Both generations are interested in energy savings, however.
Use the touchscreen to visually describe how your community meets your buyer’s livability objectives.