Take That Wall and Make It … a Dynamic Marketing Tool!
Video walls are becoming increasingly popular as a way to attract and engage customers. They draw people in, according to Richard Slawsky in a recent Digital Signage Today article, immersing them in a brand or experience.
Why not take that unique marketing concept and expand it to include a dynamic, interactive communications tool? Author Micah Friedman, with Cognizant, suggests the need to continuously develop new business and operating models to better deliver on customer needs and desires.
What’s critical, according to Friedman, is considering multiple ways of engaging customers with a richer, customizable and frictionless experience.
One focus point is optimizing Social Media. Here’s an opportunity to understand customers better (by evaluating their tweets and posts, for example) as well as providing a mechanism to shape how customers perceive them and their offerings.
Take at look at CPS’ Social Media Wall in a new master plan community information center. It’s visually welcoming and designed to engage visitors from the moment they walk in — delivering traditional marketing copy and community images side-by-side with consumer generated content. Have a special event planned? Assign a unique hashtag, start posting information about the event and, at the event, ask attendees to submit pictures and comments. Result: a shared, creative process fostering an ongoing conversation!
And, the Social Media Wall can include video, as well!