Remember the Say Hello! to a Lifestyle blog?
That blog was only a few days ago so…hopefully, you remember it! Optionally, you can scroll down and read it!
|Whole Foods: Using technology to establish a connection|
A key thought, based on reading The Power of the Post-Recession Consumer, is the change in behavior known as the Spend Shift as today’s consumer looks for a lifestyle more oriented towards community, connection and quality.
If you think about today’s retailer line-up, Whole Foods has to be near the top of a list of retailers well situated for this Spend Shift. Take a look at their website, http://www.wholefoods.com/, and you’ll see stores offering community Open Mic nights so local musicians have a performance venue (complete with coffee and wine-bar) — as well as offers to local farmers to investigate selling their quality, locally grown crops.
We might argue Whole Foods takes connection to a new level, too. Their new Customer Comment Boards are designed so shoppers can ask questions, post comments, recommend products and thank employees. They’ve always had some sort of communications board — for flyers, sale brochures and the like. Now, they’re using technology — an interactive touchscreen system — to continue to establish connections!