Putting Digital Tablets to Work in Your New Home Sales Office
Did you know 2015 digital tablet sales are scheduled to surpass PC sales worldwide? Tablets — whether iPad, Android or Microsoft Surface — are changing what can be referred to as the computing world by providing a very user-friendly experience that meets the many needs of today’s businesses and their connected customer.
Our Solutions Blog (back in 2012) talked about the Connected Customer as a “class of consumer” whose behavior and habits mimic, says Brian Solis in Meet Generation C, those associated with Millenials in that traditional marketing efforts aren’t very influential in their decision-making process.
At a minimum, it appears the traditional marketing “funnels” aren’t as effective and that businesses should consider multiple engagement strategies. We’ve mentioned tradigital previously — taking traditional marketing processes and applying digital technology for an enhanced result. Think about the ways your prospects register at the sales office — why not add a digital registration tablet or kiosk? Start your CRM process with an engaging consumer experience!
Another idea: take the traditional sales brochure and turn it into digital exploration! There’s an opportunity to take a large touchscreen presentation and use it on a Windows Surface tablet — or create an entirely new iPad/Android downloadable app for your prospect to browse in the sales office and at home.
An added benefit associated with adding tradigital: adding a memorable customer experience that enhances the sales process for your agents. It’s a soft benefit that can result in improved employee morale with long-term profitability impacts through a quicker sales cycle, decreased turnover, reductions in collateral materials and decreased employee turnover. Those benefits can be calculated!
memorable experience shifts work from a sales-oriented model