Out of the Mouth of Babes or..Where is the Digital Signage??
Just returned from a quick trip to New York and visited the USS Intrepid Museum. It was Spring Break and a gorgeous Spring day so…the lines were long and slow-moving for this very popular destination showcasing a World War II aircraft carrier complete with A-12 Blackbird, Concorde and Growler submarine.
I was behind Arthur — an enthusiastic 13-year old from New Jersey with plenty of opinions on almost everything … digital. As our line zigged and zagged through the labryinth that tried to make the wait (to the ticket counter!) seem less than 1 hour, he turned to me and said, “You’d think they would have monitors above… telling us what was in the Museum, getting us excited about the special exhibits and advertising what’s in the store.”
Honest.. a 13-year old!
Bob Musa’s book, Creating Customers with Touchscreen Digital Signage, talks about the value of digital signage in reducing perceived wait time, engaging customers and managing inventory. And, a 13-year old not only gets it; he wonders why “adults” don’t.
Take a look at the Intrepid website here: http://www.intrepidmuseum.org/