New Homes Marketing Ideas: Highlighting Aging-in-Place Elements for 55+ Buyers

New Homes Marketing Ideas: Highlighting Aging-in-Place Elements for 55+ Buyers

We noted, in a recent Solutions Blog, that today’s home buying population includes three distinct demographics: Millennials, Gen X’ers and Baby Boomers.

And, we talked about the challenge for today’s sales and marketing professionals: how to incorporate the shifts in economics, demographics and technologies into a meaningful sales office experience.

SalesTouch puts technology to work to suggest new life patterns!


Today’s 55+ Boomer buyer is particularly interested in considering how their new home will offer quality aging-in-place.

In a sense, builders are evaluating and incorporating ways that design elements can change the pattern of life for homeowners — thus helping homeowners live in their home longer.

What sort of design elements should be considered? Bonnie Lewis, founder of 55+ TLC Interior Design, LLC, notes in a recent 50plusbuilder article, “Key elements include creating open space…” She goes on to mention the importance of finishes, counters/countertops and overall planning for wider entries and more spacious rooms.

Lewis also mentions that furniture is a key element (both planning and type). 

Why not incorporate the importance of considering these design elements into your sales/marketing process with an interactive touchscreen system.  CPS’ SalesTouch allows home shoppers to explore available floor plans, encourages them to evaluate structural choices (maybe the den option with double doors?) and try out new furniture configuration ideas with drag ‘n drop furniture selection and placement.

Put technology to work and offer the sort of meaningful sales office experience your Boomer buyers want as part of their homebuying process!

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