New Home Sales: 91% of Your Buyers Have Something in Common!

New Home Sales: 91% of Your Buyers Have Something in Common!

Back in April 2015, the Blog highlighted the statistic that 91% of home purchase decisions were made by women.  We noted some of the facts associated with women home buyers: they’re more “connected,” they’re interested in relevant information and appreciate relatable content.

TecHomeBuilder featured an article recently titled The WOW Factor of Women-Centric Building and highlighted key elements critical to the home buying process:

Let Your Buyer Explore & Learn: This is the place for her!

(1) Make an emotional connection — images really help you tell a story.  Take a look at the interactive touchscreen system designed for John Marshall multifamily property displayed to the left.  At a glance, you’re able to put together a set of thoughts about the community, imagine the energy taking place on a daily basis and want to investigate further.

(2) Engage your buyer with stories — tell visual stories so your home shopper can get to know you;  use language that speaks to her story such as “location, location, location” or “take a look what’s available in our new neighborhood!”

We’ve blogged about relatable content previously: let your buyer know your community is the place for her!  You’re going to need to do some discovery to determine not only the demographic of your audience but their drivers, too.  Sometimes, it’s schools; other times, recreation, easy access to employment locations or health care facilities.  Take some time getting to know your buyer profile’s back story in order to tell appropriate stories to your buyer!

Large touchscreens or tablets: Feel the energy!

(3) Develop and Use a Quality Presentation in your Sales Efforts — here’s where interactive presentations help you engage the shopper! Walk into an office (any office!) with what is called “passive signage” and then walk into another with an interactive presentation — whether in a kiosk, on the wall or presented via tablet.  You can feel the energy, want to step up, and get engaged to start your own exploration journey!

There’s more to the WOW factor — keep an eye on the Blog!

And, contact us if you’d like to explore how an interactive presentation — on a large touchscreen monitor or tablet — can help you tell relatable and engaging stories about your community!

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