More on: Marketing to Millennials
Interesting recent article from Quosol regarding your sales and marketing approach to Millennials.
Did you know Millennials are now almost 25% of the US population? That’s about the same as the Boomer population — we’re experiencing one of the largest demographic shifts in modern history.
Quosol suggests Millennials think and act differently than the rest of the population — and that we all need to learn about how to sell to this increasingly important marketing demographic. Several key thoughts emerge as key to making sure your organization is Millennial-savvy:
- Millennials have grown up with a focus on them — and social media has only intensified that by putting them under a microscope. It’s the gate keeper between the sale and them. As a result, communications need to be relevant and personal. It’s about capturing their attention!
- Millennials do their research — and 80% of their purchase decision is made before they become a lead. 60% say they are often or always loyal to brands that they currently purchase — often putting quality over price.
- Millennials are beyond tech savvy — technology has been a part of their entire life (some were playing with cell phones instead of traditional toys!). You’ll need to marketing in ways that are their way of communicating — employing digital as a part of the sales process.
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