Might be Frightful Out but..Spring Selling Season is Just Around the Corner!
We have to admit: the weather outside — whether you’re on the East or West Coast — doesn’t exactly encourage getting out and doing home shopping this weekend.
|Take this Dreary Weekend to Kick-off Spring!|
But, that same weekend could be a great one for taking stock and kicking-off your Spring new home sales/marketing efforts. Here are several ideas to start generating visits to your sales office and engaging home shoppers once they’re there:
(1) Start Reaching Out to Realtors, Now — We’ve talked about the value of co-op agents before (take a look at an earlier Solutions blog entry — Builders, Co-Op Agents: Reaching the Asian Community.)
BuilderOnLine reports Spring is the busiest season for Realtors and suggests offering incentives to make sure they spread the word about your community. How about putting together a “Get Ready for Spring” Open House — offering a “spa event” raffle for attendees? Or, a “Wine & Cheese” evening with a case of your favorite? Keep the buzz going: don’t stop with one event! If you start now (in dreary February), you’ll be ahead of 90% of your competition!
Don’t forget Realtors often focus on specific demographics — relocations, ethnic or religious groups, 55+ buyers, etc. Try reaching out to the demographic-centric agents, often. They always will have a group of interested buyers available to visit your community — provide them with a reason to stop by.
|Get Interactive with Virtual Curb Appeal!|
(2) A Picture is Worth a Thousand Words — Mollie Elkman, a Philadelphia-based marketing expert, reminds us that pictures offer “virtual curb appeal.” Why not take one step further and Go Interactive with a touch screen system?
You’ll start engaging prospects from the minute they step into your sales office and can continue the conversation with interactive floor plans, the ability to select and place furniture inside your homes and e-brochures.
Take your home shoppers “behind the walls” and visually talk about your location, amenities, and features. Show them you’re “in their location” and highlight what is available in the location or the great amenities provided by the HOA.
CPS offers software to help you zero in on the co-op agent community (that’s CPS CRM) as well as SalesTouch, our interactive touchscreen system for both the large and small (think tablets) screen. We’re here to help — even when it’s snowing and raining!