Marketing Homes to Today’s Millennial Buyers

Marketing Homes to Today’s Millennial Buyers

There’s a recent Builderonline article called How to Make a Home More Appealing to Millennial Buyers (you can read it here). 

Redfin’s Whitney Bennett points out  the Millennial demographic makes up a large portion of the home buyer market and suggests several ways to be more Millennial-friendly in your marketing.

SalesTouch: Let buyers start creating their multi-functional living space!

We’ll focus on Suggestion #1 and follow-up with others, soon: Create an Open Floor Plan.

Bennett (and the National Association of Realtors in 2014) says most younger buyers are interested in large, open spaces with fewer walls and partitions. Why? These buyers like entertaining in large spaces and are also interested in multi-functional rooms.

How to market that open floor plan? Let’s look at a recent CPS SalesTouch installation at Cornerstone Homes’ new Agave community in North County San Diego. You’ll notice a great open first floor area — along with the ability to interact with the floor plan and drag and drop furniture letting home shoppers dream and create their new living space!

Next on the Millennial wish list: walkability — and according to’s recent study, each point on the walkability score can increase home prices by an average of $3,250.  More to follow!

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