Interactive Touchscreen Systems: Encouraging Discovery
If you’re a regular Solutions reader, you’ve seen our blogs regarding the value of interactivity.
We’ve talked about engagement, narrowcasting, the value of touch in decision-making and how using technology in your sales offices/information centers keeps your brand in synch with today’s consumers. Whether Gen X, Y or Boomer, today’s homebuyer is connected.
Recently, a CPS SalesTouch client posted a YouTube video highlighting their new Grand Palm Discovery Center located in Venice, Florida.
|Go Interactive: take discover to an entirely new level!|
Their SalesTouch presentation actively encourages the home shopper to explore and discover Grand Palm. The presentation, so colorful and full of life, provides actionable touch points: it encourages homeshoppers to visit the surrounding neighborhood, learn about Grand Palm’s amenities, find a floorplan that meets their needs and customize it with desired options, as well as select and place furniture in the selected floorplan.
Take a minute and compare this experience to a buyer walking into a sales office with passive signage and a static brochure.
Everything about the Grand Palm’s interactive system involves an action verb — designed to actively engage the home shopper from the minute they walk into the Discovery Center.
And, when you think about it, shouldn’t the homeshopping experience encourage discovery? Your buyers are looking for something new; interactivity actively encourages the process, helps answer questions and encourages the homeshopper to imagine living in this community!
Doesn’t this type of marketing tool build your brand, as well? Your brand is part of the connected world; it recognizes how critical the exploration part of home shopping is to the consumer. And, take a look back at the Grand Palm presentation, above: wouldn’t you want to start touching to discover what this is all about?
Interested in finding out more about CPS’ interactive touchscreen system, SalesTouch? We’re available at www.cpsusa.com.