How to: Make Your Digital Signage Project a Success
Daniel Waldron hit the ball out of the park in a recent Digital Signage Today article: your digital signage success hinges on creating a unique user experience for your customers.
|Staying Consistent with Your Customer’s Journey!|
How do you do that? Waldron suggests there are several key pieces of advice:
- Ask: is your digital solution attractive? That seems fairly basic but.. you’d be surprised! Is the actual hardware visually appealing? Many times, in the interest of cost savings, you’ll see monitors that are too small for the setting — or have been touched too many times without cleaning. Stay on top of details! And, of course, make sure you’re taking advantage of high quality visuals and high-res monitors.
- Incorporate Social Media into the digital experience. Have you seen the Digital Information World statistic: 71% of consumers refer to social media for purchasing decisions? Linking digital signage to social media, Waldron suggests, creates trust — as social media recommendations carry positive weight and show you’re committed to engaging with your customers.
- Stay Customer Centric. Don’t try to do everything, in other words! If you’re a homebuilder, for example, stay consistent with your customer’s journey: they’re at your sales office because they want to make a lifestyle change. Show them your homes, let them try on various options, help them find out about life essentials in this new neighborhood (where are the local schools; how about shopping?) — and make it easy to do! Add some fun, where possible!