How to Leverage Your Social Media into Engaging Experiences
There’s a great recent article in Multifamily Executive featuring an interview with Holli Beckman, VP Marketing at WC Smith. She’s distinguished herself as one of the industry’s leading social media experts.
One of the takeaways was this question/response:
|Start Social Media conversation in your sales/leasing office!|
Q: Is Social Media more about engaging with current residents or attracting new ones?
A: Both. Social media is where your customers are every single day and multiple times a day.
Take a look at CPS’ Social Media Wall and consider how it creates opportunities for leveraging your social media content creation and conversation to your community location.
The Wall takes traditional marketing copy and content (think video, images) and integrates social media content to create an ever-changing, constantly evolving story about your brand, community and audience — Instagrammable moments, engaging experiences.
Everyone in your audience (current residents, home shoppers, your marketing staff) can join the conversation with a post to specific Twitter and Instagram hash tags — and you have the ability to curate posted content before it displays on the Wall. Now, your social media content is available to everyone walking into the sales/leasing office. You’re creating a new conversation space!
Some hashtags will always display — as will traditional marketing copy and images. But…have a St. Patricks Day event coming up? Create a special hash tag and generate specific audience content just for a couple days. Same for your upcoming Spring Special Savings event and Homeowner’s Friday Night Mixer!
Have you seen the recent Reevoo study finding 70% of consumers place peer recommendations and reviews above professionally written content? Take advantage of 2016’s marketing hot topic, CGC (consumer-generated content), to engage your audience and start conversations in your sales or leasing offices with CPS’ Social Media Wall.