How to: Kick-up Your Holiday New Homes Selling Season!
The Thanksgiving-to-New Year holiday season is here — and home builders may see a slow down in sales office traffic and sales activity during this period due to the holidays, weather, competing activities and the like.
|Weather doesn’t need to be an objection!|
But…it doesn’t have to be so!
While some home shoppers might drop out during the holidays, BuilderOnLine suggests that many shoppers find the season a good time to kick up their buying process.
Why? Take a look at the reasons and see how you can turn potential negatives into traffic and sales:
- Yes; it’s the holidays! It might seem counter-intuitive but…time away from work can mean time home shopping. Take advantage of people visiting during the week and build on the season: add cookies, hot chocolate or even a special holiday options/upgrades program to encourage visits.
- Frightful outside? Yes, it’s true: the weather in Minnesota can be chilly during December but…it really isn’t that bad in many other states (and, might even be better than mid-summer in some locations!). Turn to the holidays and your locale for inspiration. Hot apple cider makes any house seem like home!
- Are decorations necessary? You really don’t have to take on a specific holiday or tradition; add some family-style photos (or adventure vacation shots depending on your demographic!) and festive bowls of lemons, limes and oranges for fragrance and atmosphere. A fresh, new look and feel is contagious!
- Doesn’t 2018 means change? While some might be concerned about changes in 2018, others are energized. Be prepared to talk about mortgage details, up ticks in home sales volume and any/every thing that’s happening in your new community. You can be the catalyst for thinking 2018 means exciting new adventures!