Great Stories: Let Your Customers Tell Your Story!

Great Stories: Let Your Customers Tell Your Story!

Robert Clay, writing in MarketingWizdom, tells us,

“By articulating everything you do in the form of a story,
you bring everything alive, you make the invisible visible,
you enable everyone in your team to understand what you’re about, 
and deliver your product, service or expertise in a better and more consistent manner.”
What??? you might ask.  Our product is “X” (where x might be diapers, pencils, accounting services or new homes).  How can this piece of marketing speak help me sell?
Your customer is telling their story — with your product!
One key element, Clay suggests, is that great stories should be aimed at a specific group of people who are in the market right now for what you offer. 
Stories communicate values — and those values reinforce what the target audience already believes. 
In a sense, you don’t need to worry about teaching something new; rather, you’re communicating a message to a small group already looking for your product today.  This target audience is open to sharing your passion — and when that mission is fulfilled, they’re ready to spread your story!
CPS’ SalesTouch product helps tell your story.  You already have a target audience and (in most cases) they’re in the market right now for what you have to offer.
Put your story-telling skills to work!  Tell your customer how your property meets their needs — with words, pictures and video. 
Let them create their own story from your story: moving furniture into Plan 1 with Move it/Move it or re-drawing the floorplan with Make it Mine!
One SalesTouch client has homeowners bring their friends into the leasing office.  They’re looking for a great place to eat, relax or visit.  At first glance, you might think they’re using the touchscreen as some sort of giant map but..they’re actually illustrating how their home meets their need for convenience, access and living “in the middle of it all!”  Aren’t they telling the developer’s story?

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