Giving Your Customers a “Wow!” Experience
Much of today’s marketing focus is all about the customer experience. Great experiences will engage and capture customers.
|SalesTouch: Adding Wow! to surprise and delight consumers|
It’s said: give your customers a “wow” experience and they will tell friends, family, work colleagues and share on social media.
So…how to create that “wow”? Recent ICX (Interactive Customer Experience) Summit participants offered some thoughts:
- Ben Putland at Grand Visual: Consider how the technology is being used to enhance a story (vs. being the story itself)
- Eric Vazquez at Encore Event Technologies: Consumers with a natural sense of curiosity want to engage with technology
- Paula Suarez at Dickey’s Barbeque: Consumers want to interact with technology, but that technology has to make sense.