Creating Effective Customer Experiences Using Technology
Take a look at the photo attached to this blog: doesn’t it seem that the technology employed at the sales office is doing its job? The home shoppers are comfortably engaged in exploring and finding out more about the product!
|CPS SalesTouch: Helping home shoppers engage and interact!|
And, doesn’t that statement address what James Bickers, Contributing Editor at DigitalSignageToday.com suggests are the goals of a successful customer experience:
- accomplish the task at hand; and
- make the customer feel good about how it is accomplished.
Customers are increasingly aware of the physical and emotional context in which products and services are delivered. This is the customer experience — and it is something businesses ignore at their own peril.