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Effective line management improves both the customer experience and retailer's profitability. In today's customer environment, how people feel about waiting in line matters more than how long they wait. Shoppers want the process to be fair and understandable.
For retailers, the entire selling cycle -- from marketing to product selection to checkout – needs to be completed for the retailer and consumer to achieve success.
It's been said that today's competitive retail environment is pushing the envelope to enhance the last stage of the purchase process: the checkout line.
The concept of "queue management" has emerged as retailers work to enhance the customer experience while improving store efficiency and generating additional revenue from their properties. Completing the "last transaction" in a timely and engaging fashion is finally being recognized as an important aspect of the consumer shopping experience.
No one likes waiting unnecessarily (so reducing "wait time" is a winner for both shopper and retailer!) but there are other components associated with improving the "last transaction" that savvy retailers recognize: decreasing the number of "walk-aways", adding one or more "impulse buy" locations, and adding randomness to reduce register "no counts."
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CPS' QuikLine software developed to utilize several unique components to automated queue management: use of over-the-counter hardware (monitor, controllers, sound), integration with third-party applications (think: cash registers so QuikLine recognizes when a cashier is free), multimedia reminders (monitor, voice and display lights) and the ability to display promotional video and messaging.
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