Today, we’re building on thoughts developed in a Solutions Blog How to Improve Your “Refer a Friend” Rate (read it here) and by Eliant’s Bob Mirman regarding the referral impact associated with keeping customers informed.
Both articles focus on the value of what we call “proactive customer service” — that is, not waiting for an event to offer specific, customer-focused attention.
|Mobile Enables Proactive Customer Service moments!
A recent Innovative Retail Technologies article sparked a new thought: the value of mobile relative to proactive.
Have you heard of the “First Dibs Opportunity” study suggesting 46% of mobile usage sessions start with no real aim? Author Christine Kern also mentions 70% of respondents use their mobile devices to “kill time.”
The study concludes “if smart phones were smart, they’d do a better job of giving us something useful!”
On the other hand, software can help builders turn mobile time into proactive customer service moments! Your homebuyers can grab a minute or two, while waiting in line at the store, to check out stage of construction photos. And, can’t you see your buyer getting excited to see a completed roof and turning to the next shopper and saying, “Check this out! My new home’s roof was just finished!“
That’s a refer a friend moment! Or, how about the impact of a homeowner browsing their service requests while getting a hair cut and seeing a completed service request complete with photo? Wouldn’t that be a “Wow! My builder is letting me know the bathroom repair is complete!” moment?
Portals can help you easily create these proactive customer service events
— and help your referral rate jump! We’re happy to show you how!