Builders: Kick-Up Engagement with Digital Content
|SalesTouch offers attention-grabbing, actionable content!|
Focus on grabbing their attention — right away. Remember: visuals are key as they spark the imagination. Let your customers know there’s a story unfolding in front of them — make sure your copy and content is relevant to their lifestyle, goals and aspirations.
Provide actionable information — and, be sure it’s approachable. Your customer is there because they want something new — they want to find out how your product (be it a new home, an appliance or clothes) will improve their current situation. Help them explore your solution. If you’re a new home builder, that means interactive floorplans, furniture placement, design center features. A grocery? There’s recipes, nutritional information and new cooking methods.
Motivate them to take the next step — make sure you’ve defined it. Do you want prospect registration? A tour, follow-up meeting or an email in a month? Make the next step realistic, identifiable and easy to locate.
Take a look at the CPS SalesTouch interactive touchscreen presentation above: what can you tell about the audience, their goals and aspirations and the next steps?