Builders: Grab Millennial Interest with Pet-Friendly Interactives!

Builders: Grab Millennial Interest with Pet-Friendly Interactives!

Have you heard results from the recent SunTrust Mortgage survey: 33% of Millennials purchased their new home to have more room (i.e., better space or a yard) for a dog?


Mary Cook’s noted in a recemt Builder Developer, that Millennials are finally ready to move out of their parents’ home and find their own. They’re particularly interested in community, walkable neighborhoods, flexible floor plans and green features.
SalesTouch Highlights Your Pet-Friendly Initiatives!
Did you know a recent Builder article suggested: it’s a smart bet to include pet-friendly features — and to actively market them, as well.  
Take a look at the CPS SalesTouch presentation highlighting Hounds Hollow at the Tehaleh masterplan community in Washington. It’s a key feature associated with the Parks & Trails portion of their interactive neighborhood exploration.

How would you feel, as a pet-owner, if you were shopping for a home at this new home community? Welcome, encouraged, confident you’d find other pet owners!
Lots of people have highlighted what Millennials are considering when looking for a home — and, of course, square footage, location and amenities are factors. One jumps out that you might not have considered: Millennials love their dogs! And, pets are a key component in the home shopping decision!
Engage these home shoppers as soon as they enter your sales office with an interactive touchscreen presentation! They want to explore how your homes meet their lifestyle expectations — and what better way than offering interactive floorplans with drag n’ drop furniture that offers design opportunities at their fingertips? And, you have a great opportunity to introduce your pet features, as well!

CPS will be at featuring SalesTouch at the upcoming #IBS2018 in Orlando — we’re in Booth W5583.  Stop by and we can talk about how you can enhance your home shopper experience!

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