Builders: Do You Share These Pain Points?
Interesting recent BuilderOnline article by John McManus noting that the benefits of the current recovery in homebuilding appear slanted towards the very large, production homebuilders.
Cycle-time Improvements Start Quickly
Market Gains Aren’t Equal Across the Builder Landscape
Today, smaller builders, says McManus, are working harder and have a bunch of “math basics” working against them. Larger builders are able to optimize finance structures as well as relationships with land sellers, vendors and distribution networks.
In many cases, the result, for smaller builders, is a profit squeeze. Labor and material costs are increasing and builders report usable lots aren’t as available and are more expensive.
Technology Investment as a Tool
Are these some of your pain points? There’s a few more: McManus goes on to say that many of the “smaller builder positives” such as local land knowledge, long-standing vendor relationships and local homeowner referrals don’t hold as much sway as previously. And, there is the Millennial home buyer with all sorts of different objectives, priorities and shopping patterns.
Add to that, larger builders have invested in sales, marketing and operations-focused technology — and the results are making for a much more competitive marketplace.
|Interactive Technology lets you eliminate static displays|
Dial-up Your Motivation to Locate Solutions
Upgraded marketing tools create an environment appealing to the ever-growing Millennial buyer and responding to their need for new ideas, designs and uses — and, interactive technology is the way they’re used to purchasing. Adding interactive technology doesn’t need to be an incremental increase in cost — you’re able to eliminate the wall-mounted floorplans and pre-printed brochures with products such as CPS’ SalesTouch.