Bringing Green Out from “Behind the Walls”
Incorporating green into building has been gaining momentum — particularly, according to a recent Constructech article — among residential homebuilders. Builders, says Constructech, can market green from a cost savings perspective — thus, a gaining a competitive value add in the marketing equation.
|What drives consumer interest in green?|
A recent Navigant Research study (discussed in a Constructech article here) suggests home energy-management systems have had a difficult time gaining traction in the market. But…Navigant suggests increased awareness will drive future growth.
How can you provide the critical increased awareness so your home shoppers will want to buy-in to your energy-saving options? Take a look at what Navigant says are the primary drivers: the desire to reduce electricity bills as well as utilize smart thermostats.
Consumers have signaled their interest — how are you responding? One great way to
communicate what is available and highlight savings potential is to Go Interactive directing the consumer to critical decision points.
|Provide home shoppers with the details they need to go green!|
Take a look at two concepts offered by KB Home: the very descriptive ZeroHouse 2.0 screen documenting net-zero energy status at their new Dawn Creek community and EPG cards detailing electricity savings available at San Tan Heights in Arizona. Powerful messages!
Touchscreens engage your home shopper — and provide content designed to be actionable. Go Interactive and provide the consumer awareness needed to gain competitive value add offered by green.