Are Store Suggestion Boxes Past Their Prime?
It’s true: the old, wooden suggestion box with a slot on top is no doubt past its prime. Also no longer relevant to today’s shopper is the passive comment board — that tired-looking cork board with messages, faded and tattered flyers and weary, crumpled suggestion forms.
However, just because those items aren’t relevant doesn’t mean retailers aren’t interested in getting in touch with their shopper, soliciting opinions and providing information.
Today, many of those objectives are being met with digital solutions — and they’re not just passively collecting but expanding to become customer experience zones displaying store specials, video and, even, websites.
|CPS’ touchscreen-based Customer Comment Board|
And… are you listening to your customers?
CPS’ touchscreen-based Customer Comment Board acts as a proactive customer service process. Customers are asked to submit comments, suggestions, ideas. They’re empowered, given a platform and might even provide ideas for new products, initiatives and improvements.
Take a closer look at the Board on the left — there’s all sorts of cstomer engagement initiatives combined into a single board designed to enhance the shopping experience:
(1) The actual Leave a Comment section
(2) A store events calendar with pop-up details available at a touch
(3) Streaming video content
(4) Weekly Specials display
(5) Connections with social media
If you entered this store, wouldn’t you want to walk up and see what’s happening on this board? Digital signage has moved from a simple, one-way dialogue with either the shopper filling out a form or the retailer broadcasting to the customer to a two-way conversation. It’s engaging, more personal and expanding the brand experience.