Adding Happiness to Your Customer Experience
Great article by Simon Fraser in a recent Retail Customer Experience blog entitled, 7 Keys to Customer Experience Happiness suggesting business customer experience efforts should never just be an initiative or a fad. They’re never a one-off!
|CPS’ Social Media Wall: encouraging storytelling!|
Customer experience efforts, in other words, need to be communicated as part of the overall business vision — and delivered consistently.
Business goals, Fraser offers, are enhanced when there’s a focus on creating great stories. Members of your organization — and your clients — get a positive experience as a result of building memories. Who doesn’t remember experiencing “that feeling” when hearing a great customer experience story?
Why not think about how you are telling your stories? Are they static stories on the wall or in a brochure — or are you encouraging your customers to take information, add their experiences and start creating their own narrative around your brand?
Take a look at CPS Social Media Wall: it starts with your vision — copy and images — and adds in stories using social media content. Stories emerge from your vision, yet are dynamic and ever-changing as customers start adding their own through Twitter, Facebook and Instagram.
Every business and person has stories to tell — and all of us get pleasure from hearing and seeing them!