Adding An Emotional Context to Sales and Leasing Offices
|CPS SalesTouch: Adding Emotion to the Sales Center!|
No matter how the numbers and facts line-up, a good portion of the home shopping experience is based on emotion.
Humans are Influenced by Emotion
It’s in our nature. It’s worth considering how to add emotion to your marketing messaging as sales/leasing offices are often the first place visitors encounter the full range of your brand and product.
Include Storytelling Features
Make Sure You’ve Maximized Color
While there are many psychological studies as to color messaging and impact, it’s enough to say that color has an impact and should be a major factor to consider as part of your emotional context.
Incorporate Social Proof
Your story needs to be part of this social cloud. One of the easiest ways to provide social proof, if you aren’t displaying social media onsite, is to incorporate testimonials.
Scroll back to the top — emotion is tactile! Take a look at Cornerstone Communities’ interactive SalesTouch kiosk: can you imagine the conversations? What a gorgeous sunset! Do you like fishing? I’d love to walk that every evening! Are there restaurants on the pier?
Interactive touch presentations encourage emotional connections. Did you realize using touch generates entirely different (and more positive) brain activity than using a mouse? Take a look at Bob Musa’s book, Creating Customers with Interactive Touch Screen Digital Signage, for more on the power of touch!