Adding an Emotional Connection to Your Sales Office
There’s a lot of details to take into consideration during the homebuying process: beds & baths, square footage, mortgage rates and a down payment. It’s frequently your buyer’s largest financial decision. Yet, there’s an element of emotion to consider and kindle in every person’s home shopping (and buying!) experience.
|Imagine the conversations in front of this SalesTouch kiosk!|
Jeff Shore notes in his book, Buying the Experience, that home buyers desperately long to be emotionally engaged with the home of their dreams.
Your mission: to maximize that engagement!