CPS offers a unique “language swap” capability which Centex Houston found particularly useful in its King Lakes community. CPS’ database-driven touch screen system allows for multiple language choices – without having to create multiple touchscreen applications.
The Community
Centex’ King Lakes community is centrally located in Katy, Texas and offers two series of homes introducing the new Centex Energy Advantage program.
Marketing Objective
Centex offers two distinct product lines at King Lakes – The Arbors and The Estates – and the two series are sold out of the same sales office. Prospects can not only discover the unique aspects of King Lakes – Clubhouse, Community Pool, Lake and Jogging/Walking Trails – but specify criteria (lower level master, for example) to determine which series is most appropriate for their needs.
Centex developed floorplans to respond to a variety of different lifestyles and housing alternatives. Structural option choices abound to tailor the home to the buyer’s interests. SalesTouch is particularly useful in displaying all of the options available – and allowing the prospect to print “their” floorplans as they wish (with bedroom in lieu of study, optional bonus room and enhanced master bath).
King Lakes’ central location is a key selling feature – and SalesTouch ably displays community and recreation amenities as “hot spots” with many utilizing current websites providing up-to-date information.
Energy efficiency is a key factor in today’s new home marketing – and SalesTouch at King Lakes highlights all the latest features via screen displays, video and special brochure inserts.
Bilingual presentations are the “icing on the King Lakes cake” – providing the entire SalesTouch presentation (screens, structural options and the like) in Spanish. Visitors are able to specify their language at any point in the presentation.
Main Layer - SalesTouch users start their interactive experience here
Language Selection - SalesTouch offers the unique ability to swap between several different languages.
Real Time Inventory - Real time inventory is displayed on an interactive sitemap. SalesTouch users drill down to see lot
details, photos, and floorplans. Other hotspots include community features and videos.
Video - If a picture is worth a thousand words, having a video in your demonstration is priceless!
Search - Search by criteria to show real time lot availability. Drill down to the lot or show these lots on an
interactive sitemap.
Plan Details - See unlimited lot and plan pictures. Drill down on the floorplan to see interactive structural options.
Interactive Options - Interactive options in English. Print this “on-demand” as part of a customized brochure.
Interactive Options - Interactive options in Spanish. Print this “on-demand” as part of a customized brochure.
Interactive Area Map - Drill down to see hot spot information, photographs or a live website.
Live Website - Hotspots can be photographs, live websites, or even video.
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